The Facts of Life

Do you know how many kids Brad and Angelina have and could subsequently name each?  This is what I heard as I turned on my car today.  The caller was able to name all 6, including the just days old twins.  The DJ then asked the caller to name the Supreme Court justices.  Other than some hmm’s, there was a lot of dead air.  A lot. That is truly sad that the Supreme Court justices, who are appointed for life, can barely be remembered, but celebrity births, divorces, break-ups, and other ridiculous crap is at the forefront of knowledge.  Is this our fault? NO.  The media continues to barrage us with this junk and sometimes, it is the only thing you can find at your fingertips. It’s not until you peel back the layers to get to the “real” news.  You know, about the election, the economy, global warming, the new Dark Knight movie.  Whoops, see how easy it is??

It’s about the customer!

I find it amazing that, even after signing into a site and adding items to my cart, my cart will go empty after an hour (or a day for that matter).  I know I use Amazon.com as a frequent lesson of a great site, but I love the fact that no matter when I log in, my cart is always there.  A day could go by, or a week.  Amazon doesn’t care how long I go between my visits.  The last things I placed in my shopping cart are still there. I can delete them, save them for later or make my purchase then.  Regardless, when I log in, my stuff is still there. I was ordering some birthday gifts for a friend online and got distracted by a phone call.  Two hours later, I returned to my computer and when I hit the checkout button, I was told my cart was empty.  I was on a site I don’t frequent nearly as much as Amazon and had browsed for gifts I knew she would like.  To recreate that was a huge time waster and pain point.  That’s not the point of online shopping!! I truly wish more websites would grasp the convenience and benefits of this feature as Amazon has.